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Welcome To The Press & Media Room




Browse our content to learn more about the ITC Hotels Limited growth story. Additionally, we offer an archive of media releases to aid your research.

Browse our content to learn more about the ITC Hotels Limited growth story. Additionally, we offer an archive of media releases to aid your research.




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Rooted in the Ethos of the Land: Responsible Luxury Ambassadors adorn the traditional Baluchari saree of West Bengal

In alignment with ITC Hotels' philosophy of 'being rooted to the soil' and offering authentic indigenous experiences, ITC Sonar chose a 100-year-old Baluchari weave design, curated in collaboration with the Crafts Council of West Bengal, as the inspiration for their Guest Relations uniforms. This intricate design, once a symbol of elegance for the ladies of landed nobility, was no longer available in the market, making its recreation a significant challenge for the weavers. The result was a stunning sari that drew much admiration and perfectly embodied the essence of timeless heritage.






Financial Results


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Media Statement
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